In his presentation at the Sorting the Hype Cycle Colloquium sponsored by Filene and the University of California, Irvine, Bob Chakravorti discussed the intersection between finance and technology and the opportunities in untapped market segments.
In this article, Chakravorti argues that consumers’ use of newer, less expensive payment alternatives depends on the incentives merchants and payment instrument providers offer, along with consumers’ comfort level and faith in the instruments. Once consumers are comfortable with the newer electronic alternatives, cost of usage, convenience, and frequent-use incentives...